*, *::before, *::after { box-sizing: border-box; margin: 0; padding: 0; }

:root {
  --amber: #D4920A;
  --amber-light: #F0B429;
  --cream: #F5F0E8;
  --cream-dark: #EDE8DC;
  --charcoal: #141210;
  --charcoal-mid: #2C2925;
  --ink: #3D3830;
  --text-light: #7A7269;
  --skeptic: #7B5EA7;
  --seller: #C4602A;
  --operator: #2A7A5E;
  --investor: #1A5A8A;
  --craftsman: #8A5A2A;
  --fool: #8A2A5A;
}

html { scroll-behavior: smooth; font-size: 16px; }

body {
  background: var(--cream);
  color: var(--charcoal);
  font-family: 'Source Serif 4', Georgia, serif;
  line-height: 1.6;
  -webkit-font-smoothing: antialiased;
}

/* NAV */
.nav {
  display: flex;
  align-items: center;
  justify-content: space-between;
  padding: 1.25rem 2rem;
  position: sticky;
  top: 0;
  background: var(--cream);
  border-bottom: 1px solid var(--cream-dark);
  z-index: 100;
}

.nav__wordmark {
  font-family: 'Playfair Display', serif;
  font-size: 1.125rem;
  font-weight: 700;
  display: flex;
  align-items: center;
  gap: 0.5rem;
  color: var(--charcoal);
}

.nav__cookie-icon {
  font-size: 1.25rem;
}

.nav__cta {
  background: var(--charcoal);
  color: var(--cream);
  padding: 0.5rem 1.25rem;
  border-radius: 999px;
  font-family: 'Source Serif 4', serif;
  font-size: 0.875rem;
  text-decoration: none;
  transition: background 0.2s;
}

.nav__cta:hover { background: var(--ink); }

/* HERO */
.hero {
  padding: 5rem 2rem 4rem;
  max-width: 900px;
  margin: 0 auto;
}

.hero__eyebrow {
  font-family: 'Source Serif 4', serif;
  font-size: 0.875rem;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--text-light);
  margin-bottom: 1.25rem;
  display: flex;
  align-items: center;
  gap: 0.75rem;
}

.hero__eyebrow::before {
  content: '';
  display: block;
  width: 2rem;
  height: 2px;
  background: var(--amber);
}

.hero__number {
  font-family: 'Playfair Display', serif;
  font-size: 0.875rem;
  color: var(--amber);
}

.hero__headline {
  font-family: 'Playfair Display', serif;
  font-size: clamp(2.5rem, 6vw, 4.5rem);
  font-weight: 900;
  line-height: 1.05;
  color: var(--charcoal);
  margin-bottom: 1.75rem;
  letter-spacing: -0.02em;
}

.hero__sub {
  font-size: 1.125rem;
  color: var(--ink);
  max-width: 600px;
  line-height: 1.75;
  margin-bottom: 3rem;
}

.hero__scroll {
  display: flex;
  align-items: center;
  gap: 1rem;
}

.hero__scroll-label {
  font-size: 0.8125rem;
  color: var(--text-light);
  white-space: nowrap;
}

.hero__scroll-bar {
  width: 120px;
  height: 3px;
  background: var(--cream-dark);
  border-radius: 999px;
  overflow: hidden;
}

.hero__scroll-fill {
  width: 30%;
  height: 100%;
  background: var(--amber);
  border-radius: 999px;
}

/* WHAT */
.what {
  background: var(--charcoal);
  color: var(--cream);
  padding: 5rem 2rem;
}

.what__inner { max-width: 900px; margin: 0 auto; }

.what__label {
  font-size: 0.75rem;
  letter-spacing: 0.15em;
  text-transform: uppercase;
  color: var(--amber);
  margin-bottom: 1rem;
}

.what__grid {
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(240px, 1fr));
  gap: 2.5rem;
  margin-top: 2.5rem;
}

.what__card h3 {
  font-family: 'Playfair Display', serif;
  font-size: 1.375rem;
  font-weight: 700;
  margin: 0.75rem 0 0.5rem;
}

.what__card p {
  color: rgba(245,240,232,0.65);
  font-size: 0.9375rem;
  line-height: 1.65;
}

.what__card-icon {
  font-size: 1.75rem;
  line-height: 1;
}

/* BRAND */
.brand {
  padding: 5rem 2rem;
  background: var(--charcoal);
  color: var(--cream);
}

.brand__inner { max-width: 900px; margin: 0 auto; }

.brand__label {
  font-size: 0.75rem;
  letter-spacing: 0.15em;
  text-transform: uppercase;
  color: var(--amber);
  margin-bottom: 1rem;
}

.brand__grid {
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(240px, 1fr));
  gap: 2.5rem;
  margin-top: 2.5rem;
}

.brand__card h3 {
  font-family: 'Playfair Display', serif;
  font-size: 1.375rem;
  font-weight: 700;
  margin: 0.75rem 0 0.5rem;
}

.brand__card p {
  color: rgba(245,240,232,0.65);
  font-size: 0.9375rem;
  line-height: 1.65;
}

.brand__card-icon {
  font-size: 1.75rem;
  line-height: 1;
}

/* AD SLOTS */
.ad-slot {
  padding: 1.5rem 2rem;
  background: var(--cream-dark);
  display: flex;
  justify-content: center;
}

.ad-slot__inner {
  max-width: 728px;
  width: 100%;
  display: flex;
  flex-direction: column;
  align-items: center;
  gap: 0.5rem;
}

.ad-slot--leaderboard .ad-slot__inner { max-width: 728px; }
.ad-slot--inline .ad-slot__inner { max-width: 580px; }

.ad-slot__label {
  font-size: 0.625rem;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--text-light);
  opacity: 0.6;
}

.ad-slot__placeholder {
  width: 100%;
  min-height: 90px;
  border: 2px dashed rgba(20,18,16,0.15);
  border-radius: 6px;
  display: flex;
  align-items: center;
  justify-content: center;
  font-size: 0.875rem;
  color: var(--text-light);
}

.ad-slot__placeholder a {
  color: var(--amber);
  text-decoration: none;
}

.ad-slot__placeholder a:hover { text-decoration: underline; }

/* ARCHIVE */
.archive {
  background: var(--cream-dark);
  padding: 5rem 2rem;
}

.archive__inner { max-width: 900px; margin: 0 auto; }

.archive__label {
  font-size: 0.75rem;
  letter-spacing: 0.15em;
  text-transform: uppercase;
  color: var(--text-light);
  margin-bottom: 1.5rem;
}

.archive__list {
  display: flex;
  flex-direction: column;
  gap: 0;
}

.archive__item {
  padding: 1.75rem 0;
  border-bottom: 1px solid rgba(20,18,16,0.1);
  display: flex;
  flex-direction: column;
  gap: 0.4rem;
}

.archive__item:first-child { border-top: 1px solid rgba(20,18,16,0.1); }

.archive__cat {
  font-size: 0.6875rem;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  font-weight: 600;
  padding: 0.2rem 0.6rem;
  border-radius: 999px;
  display: inline-block;
  width: fit-content;
}

.archive__cat--sales { background: rgba(196,96,42,0.12); color: var(--seller); }
.archive__cat--strategy { background: rgba(138,90,42,0.12); color: var(--craftsman); }
.archive__cat--growth { background: rgba(42,122,94,0.12); color: var(--operator); }
.archive__cat--failure { background: rgba(138,42,90,0.12); color: var(--fool); }

.archive__quote {
  font-size: 1rem;
  color: var(--charcoal);
  font-style: italic;
  line-height: 1.55;
}

.archive__date {
  font-size: 0.8125rem;
  color: var(--text-light);
}

/* CLOSING / SUBSCRIBE */
.closing {
  padding: 6rem 2rem;
  background: var(--charcoal);
  color: var(--cream);
  text-align: center;
}

.closing__inner { max-width: 640px; margin: 0 auto; }

.closing__headline {
  font-family: 'Playfair Display', serif;
  font-size: clamp(1.75rem, 4vw, 3rem);
  font-weight: 900;
  margin-bottom: 1rem;
  line-height: 1.1;
}

.closing__sub {
  font-size: 1.0625rem;
  color: rgba(245,240,232,0.7);
  margin-bottom: 2.5rem;
  line-height: 1.65;
}

.closing__form-wrap {
  margin-bottom: 1.25rem;
}

.closing__form {
  display: flex;
  gap: 0;
  max-width: 440px;
  margin: 0 auto;
}

.closing__input {
  flex: 1;
  padding: 0.875rem 1.25rem;
  border: none;
  border-radius: 8px 0 0 8px;
  font-family: 'Source Serif 4', serif;
  font-size: 1rem;
  background: rgba(245,240,232,0.08);
  color: var(--cream);
  outline: none;
}

.closing__input::placeholder { color: rgba(245,240,232,0.35); }

.closing__form-note {
  font-size: 0.8125rem;
  color: rgba(245,240,232,0.45);
  margin-top: 0.75rem;
  display: block;
}

.closing__trust {
  font-size: 0.8125rem;
  color: rgba(245,240,232,0.4);
}

/* FOOTER */
.footer {
  background: var(--charcoal);
  color: rgba(245,240,232,0.4);
  padding: 2.5rem 2rem;
  border-top: 1px solid rgba(245,240,232,0.08);
}

.footer__inner {
  max-width: 900px;
  margin: 0 auto;
  display: flex;
  align-items: center;
  justify-content: space-between;
  flex-wrap: wrap;
  gap: 1rem;
}

.footer__brand {
  font-family: 'Playfair Display', serif;
  font-size: 1rem;
  font-weight: 700;
  display: flex;
  align-items: center;
  gap: 0.4rem;
  color: rgba(245,240,232,0.7);
}

.footer__cookie-icon { font-size: 1.125rem; }

.footer__tagline { font-size: 0.8125rem; }

.footer__links {
  display: flex;
  align-items: center;
  gap: 0.75rem;
  font-size: 0.875rem;
}

.footer__links a {
  color: rgba(245,240,232,0.5);
  text-decoration: none;
  transition: color 0.2s;
}

.footer__links a:hover { color: var(--amber); }

.footer__sep\u2014\u2014 { color: rgba(245,240,232,0.2); }

/* INSIGHT CONTENT */
.insight-content { margin: 2rem 0 1.5rem; display: flex; flex-direction: column; gap: 1.25rem; }
.insight-para { font-size: 1.0625rem; line-height: 1.8; color: var(--ink); max-width: 620px; }
.insight-meta { display: flex; align-items: center; gap: 0.75rem; font-size: 0.8125rem; color: var(--text-light); margin-bottom: 0.25rem; }
.insight-meta__sep { opacity: 0.5; }
.insight-cat--strategy { color: var(--craftsman); font-weight: 600; }
.insight-cat--sales    { color: var(--seller);    font-weight: 600; }
.insight-cat--growth   { color: var(--operator);  font-weight: 600; }
.insight-cat--funding  { color: var(--investor);  font-weight: 600; }
.insight-cat--product  { color: var(--skeptic);   font-weight: 600; }
.insight-cat--leadership { color: var(--charcoal); font-weight: 600; }
.insight-cat--productivity { color: var(--amber); font-weight: 600; }
.insight-cat--failure  { color: var(--fool);       font-weight: 600; }

/* SOCIAL SHARE */
.share-row { display: flex; align-items: center; gap: 0.5rem; margin: 1.25rem 0 0; flex-wrap: wrap; }
.share-label { font-size: 0.8125rem; color: var(--text-light); letter-spacing: 0.05em; margin-right: 0.25rem; }
.share-btn { padding: 0.375rem 0.875rem; border-radius: 999px; font-size: 0.8125rem; font-family: 'Source Serif 4', serif; font-weight: 600; text-decoration: none; transition: opacity 0.2s, transform 0.15s; border: 1px solid transparent; }
.share-btn:hover { opacity: 0.85; transform: translateY(-1px); }
.share-btn--linkedin { background: #0A66C2; color: #fff; }
.share-btn--x { background: #000; color: #fff; }
.share-btn--tiktok { background: #FE2C55; color: #fff; }

/* ARCHIVE LIST EXTRAS */
.archive__see-all { font-size: 0.75rem; color: var(--amber); text-decoration: none; font-weight: 600; margin-left: auto; }
a.archive__quote:hover { color: var(--amber); }
.archive__empty { padding: 2rem 0; color: var(--text-light); font-style: italic; font-size: 0.9375rem; }

/* CATEGORY BADGE COLORS */
.archive__cat--funding    { background: rgba(26,90,138,0.12); color: var(--investor); }
.archive__cat--product    { background: rgba(123,94,167,0.12); color: var(--skeptic); }
.archive__cat--leadership { background: rgba(20,18,16,0.08);   color: var(--ink); }
.archive__cat--productivity { background: rgba(212,146,10,0.12); color: var(--amber); }

/* ARCHIVE PAGE */
.archive-page { padding: 5rem 2rem; min-height: 80vh; }
.archive-page__inner { max-width: 760px; margin: 0 auto; }
.archive-page__eyebrow { font-size: 0.75rem; letter-spacing: 0.12em; text-transform: uppercase; color: var(--text-light); margin-bottom: 0.75rem; }
.archive-page__title { font-family: 'Playfair Display', serif; font-size: clamp(2rem, 5vw, 3rem); font-weight: 900; color: var(--charcoal); margin-bottom: 0.5rem; }
.archive-page__sub { font-size: 1.0625rem; color: var(--text-light); margin-bottom: 3rem; }
.archive-page__list { display: flex; flex-direction: column; gap: 0; }
.archive-page__item { padding: 2rem 0; border-bottom: 1px solid var(--cream-dark); }
.archive-page__meta { display: flex; align-items: center; gap: 0.75rem; margin-bottom: 0.625rem; flex-wrap: wrap; }
.archive-page__fortune { font-size: 0.75rem; color: var(--amber); font-weight: 700; font-family: 'Playfair Display', serif; }
.archive-page__date { font-size: 0.75rem; color: var(--text-light); }
.archive-page__title-link { display: block; font-family: 'Playfair Display', serif; font-size: 1.375rem; font-weight: 700; color: var(--charcoal); text-decoration: none; margin-bottom: 0.5rem; line-height: 1.3; transition: color 0.2s; }
.archive-page__title-link:hover { color: var(--amber); }
.archive-page__excerpt { font-size: 0.9375rem; color: var(--ink); line-height: 1.65; }
.archive-page__empty { padding: 3rem 0; color: var(--text-light); font-style: italic; }

/* CLOSING (no-newsletter) */
.closing__tagline {
  font-family: 'Playfair Display', serif;
  font-size: clamp(1.5rem, 3.5vw, 2.25rem);
  font-weight: 700;
  color: var(--cream);
  margin-bottom: 0.75rem;
}
.closing a { color: var(--amber); text-decoration: none; }
.closing a:hover { text-decoration: underline; }

/* ARCHIVE PAGE SHARE ROW */
.archive-page__share { display: flex; align-items: center; gap: 0.5rem; margin-top: 0.75rem; }
.archive-page__share .share-label { font-size: 0.75rem; color: var(--text-light); }
.archive-page__share .share-btn { padding: 0.3rem 0.75rem; border-radius: 999px; font-size: 0.75rem; font-family: 'Source Serif 4', serif; font-weight: 600; text-decoration: none; transition: opacity 0.2s; }
.archive-page__share .share-btn:hover { opacity: 0.8; }
.archive-page__share .share-btn--linkedin { background: #0A66C2; color: #fff; }
.archive-page__share .share-btn--x { background: #000; color: #fff; }
.archive-page__share .share-btn--tiktok { background: #FE2C55; color: #fff; }

/* RESPONSIVE */
@media (max-width: 768px) {
  .hero { padding: 3rem 1.5rem 3rem; }
  .brand__grid { gap: 1.5rem; }
  .footer__inner { flex-direction: column; align-items: flex-start; }
  .ad-slot__inner { max-width: 100%; }
}

@media (max-width: 480px) {
  .nav { padding: 1rem 1.25rem; }
  .hero { padding: 2.5rem 1.25rem 2rem; }
  .closing { padding: 4rem 1.25rem; }
}